Apple Unveils New iPhone 17 Lineup, Updated Apple Watches, and AirPods Pro 3

Apple Unveils New iPhone 17 Lineup, Updated Apple Watches, and AirPods Pro 3

In the tech world, September brings the fruits of Apple’s harvest: new iPhones, Apple Watches, and AirPods. At its recent Awe Dropping event, Apple introduced the new iPhone 17 lineup, the ultra-thin iPhone Air, the Apple Watch SE 3, Apple Watch Series 11, Apple Watch Ultra 3, and the AirPods Pro 3.

These are updates to mature product lines, so the changes from last year’s versions may not be enough to persuade you to upgrade. However, this year’s releases are attractive for anyone wanting to replace an old iPhone, Apple Watch, or set of AirPods that is showing its age or suffering from weak battery life. Pre-ordered products will be delivered and become available in stores on September 19.

After the announcement, Apple revealed on its website that all its next-generation operating systems—macOS 26 Tahoe, iOS 26, iPadOS 26, watchOS 26, and visionOS 26, and likely tvOS 26 and HomePod Software 26—will ship on September 15. Wait a week or two before upgrading essential devices to avoid any last-minute bugs, and hold off on Tahoe for a few months or until you’re confident your necessary Mac apps are compatible. Regardless of when you upgrade, make a backup right before, in case an unexpected problem forces you to erase and restore.

Let’s look at the new products.

As with the last few years, the best bang for your iPhone buck comes from the new iPhone 17, which gains even more features previously exclusive to the Pro models and is available in black, white, mist blue, sage, and lavender. Apple replaced the Plus model with the ultra-thin iPhone Air, available in space black, cloud white, light gold, and sky blue. Lastly, the company enhanced the iPhone 17 Pro and iPhone 17 Pro Max to make them even more compelling to professional photographers and videographers. These models come in three anodized aluminum colors: silver, deep blue, and cosmic orange.

Notable features shared by all the new models include:

More specifically, the iPhone 17 gains a new 6.3-inch display, up from the 6.1-inch screen in the iPhone 16. The display also supports ProMotion adaptive refresh rates up to 120 Hz and includes always-on functionality. Additionally, the display can scale its refresh rate down to 1 Hz to preserve battery life. The iPhone 17’s Dual Fusion camera system is also a significant upgrade from the previous generation, moving from a 12-megapixel Ultra Wide camera to a 48-megapixel Ultra Wide camera that delivers more detail in landscapes and macro photos.

Thanks to a titanium frame, the iPhone Air measures just 5.6 mm thick, making it the thinnest iPhone ever. However, its 6.5-inch screen places it between the iPhone 17 and 17 Pro (6.3-inch) and the iPhone 17 Pro Max (6.9-inch) — it’s slim but not small. To make space for the internal components and battery, Apple replaced the traditional asymmetrical camera bump with a wider “plateau” that runs across the entire back of the iPhone Air. The biggest compromise in the iPhone Air, which may drive many potential buyers toward the iPhone 17 or 17 Pro, is the single 48-megapixel Fusion camera system, which lacks the Ultra Wide camera found in other models or the Telephoto camera in the iPhone 17 Pro. Its photos are likely fine, but they won’t match the quality of those taken with other iPhones if you want to zoom in or out. Lastly, the iPhone Air uses Apple’s new C1X cellular modem chip, which improves upon the C1 introduced in the iPhone 16e. We still don’t know how it compares to the Qualcomm chips in the iPhone 17 models.

The iPhone 17 Pro and Pro Max trade last year’s titanium frames for aluminum that provides better thermal conductivity with only a 7-gram weight gain. Heat dissipation was a focus this year, with Apple also adding a vapor chamber—that’s right, there’s water inside. All three of the iPhone 17 Pro’s Fusion cameras are now 48 megapixels, up from 12 megapixels for the Telephoto camera in last year’s models. You can now enjoy 4x optical-quality zoom with 48-megapixel shots and 8x optical-quality zoom with 12-megapixel images. Professionals will also appreciate ProRes RAW capture and Genlock synchronization support.

In terms of prices, the iPhone 17 starts at $799 USD, the iPhone Air at $999 USD, the iPhone 17 Pro at $1099 USD, and the iPhone 17 Pro Max at $1199 USD. If those prices are too steep for your budget, the iPhone 16e ($599 USD), iPhone 16 ($699 USD), and iPhone 16 Plus ($799 USD) remain for sale.

Should you upgrade? Probably not from one of last year’s models or an iPhone 15 Pro, all of which support Apple Intelligence. With an older iPhone, the decision largely depends on whether you want a larger screen and a better camera (all three have the helpful Camera Control that debuted last year). Also consider how weak your current battery is—that’s often what prompts people to upgrade. You can’t go wrong with an iPhone 17, and even though the iPhone 17 Pro is pricey, you’ll get the best cameras and top performance. Even if it sacrifices some photo quality, the iPhone Air certainly makes a design statement.

Last year saw only the release of the Apple Watch Series 10, featuring a thinner case and larger screen, while this year brings new models across all three Apple Watch lines: the Apple Watch SE 3, the Apple Watch Series 11, and the Apple Watch Ultra 3.

It’s difficult to recommend upgrading from an Apple Watch Series 9 or Series 10—the Series 11 is just too similar. However, the Apple Watch SE 3 offers real-world improvements over previous Apple Watch SE models and may also be sufficient for many users upgrading from an old Series 4 or similar. The main reason to upgrade to the Apple Watch Ultra 3 is for satellite connectivity; if you frequently go off-grid, it might be worth trading in an older Apple Watch Ultra.

The smallest new product Apple announced might be one of the most popular: the upgraded AirPods Pro 3. Apple’s premium earbuds have gained many fans due to their excellent noise cancellation, which effectively blocks out sounds like airplane engines, construction machines, and more—they even let you enjoy loud concerts without worrying about your hearing.

The new AirPods Pro 3 feature an internal redesign and new foam-infused eartips to provide twice the noise cancellation of the AirPods Pro 2 and four times that of the original AirPods Pro. Apple also slightly reduced their size, improved stability, and now offers five sizes of eartips, all designed to make the AirPods Pro 3 more comfortable. Those who exercise with AirPods will appreciate the new IP57 sweat and water resistance, along with heart rate tracking during workouts. The AirPods Pro 3 can even detect your movements and automatically start up to 50 workout types in the Fitness app on your iPhone. Finally, Apple boosted battery life to 8 hours with noise cancellation active (up from 6 hours) and up to 10 hours in Transparency mode.

The most impressive AirPods demo during Apple’s event was Live Translation, which enables real-time translation of face-to-face conversations in English, French, German, Portuguese, and Spanish initially, with Italian, Japanese, Korean, and Chinese coming later this year. If the other person isn’t wearing supported AirPods, you can use your iPhone as a horizontal display to show your speech in their language. Live Translation is powered by computational audio on an Apple Intelligence-enabled iPhone running iOS 26, and it also works on the AirPods Pro 2 and AirPods 4 with Noise Cancellation.

The AirPods Pro 3 remain priced at $249 USD with a wireless charging case. If noise cancellation is important to you, they’re an easy upgrade, especially if you’re coming from regular AirPods or the original AirPods Pro.

(Featured image by Apple)

Choosing the Best Mac for a College-Bound Student in 2024

Is your child heading off to college soon? They’ve undoubtedly been using a computer throughout high school, though now is a good time to look at getting them a new one, especially if theirs is old or unreliable, is shared with other family members, or was a school loaner. If you haven’t been keeping up with Apple’s Mac lineup, you might be unsure which model is the best choice.

First, check with the college before buying. Although this is less common than in the past, some college departments have specific requirements based on the software students use in their classes. Generally, these revolve around processor type, amount of RAM, and storage space. Current Macs should meet or exceed all those requirements. More problematic is if the college requires a Windows machine; if that’s the case, see if the requirement is based on specific Windows-only software needs or is just a general desire on the part of the IT staff to maintain a homogeneous support environment. Second, see if the college provides access to educational pricing—most will—to save a few hundred dollars off the prices listed below. Regardless, Apple often has a Back to School offer.

Aim for a laptop over a desktop Mac. Students lead nomadic lives and need to get work done in multiple places on campus, so having to head back to the dorm to use an iMac or Mac mini will be limiting. Plus, they often need to work during breaks, so they need a Mac that’s easy to bring home. A student accustomed to taking notes on an iPad with a keyboard and Apple Pencil might be able to use that in conjunction with a desktop Mac, but most students should get laptops.

In the past, deciding which model was best for a given student was more challenging, but Apple’s move to the speedy and power-efficient M-series chips makes the decision easier. We see three primary scenarios:

• Most students: Buy Apple’s MacBook Air, Apple’s lightest and least expensive laptop. Within the MacBook Air line, you have four choices. The least expensive is the 13-inch M1 MacBook Air from 2020, which costs $699 exclusively from Walmart. Get it only if budget is paramount. The three remaining choices begin with the 13-inch M2 MacBook Air from 2022, which Apple has kept in the lineup at $999. However, the longest-lasting choice is either the 13-inch or 15-inch M3 MacBook Air introduced in March 2024. The 13-inch model boasts a 13.6-inch screen, faster performance, 24 GB memory ceiling, and up to 2 TB of storage, starting at $1099. Those who want a larger screen should look at the 15-inch M3 MacBook Air, which starts at $1299 and is otherwise nearly identical.

• Better specs: If performance is more important than price—especially if your student will be working with processor-intensive tasks like video editing—look to the 14-inch MacBook Pro. It features a powerful M3, M3 Pro, or M3 Max chip, and the M3 Pro and M3 Max models can be configured with much more memory. Although its 14.2-inch screen is physically a little smaller than that of the 15-inch MacBook Air, it has a somewhat higher resolution. Its price starts at $1599 but goes up quickly with the M3 Pro and M3 Max chips. (There’s also a 16-inch MacBook Pro, which comes only in M3 Pro and M3 Max configurations and is more than most students need.)

• Windows compatibility: The only downside of the transition to Apple silicon is that it’s more challenging to run Windows using virtualization software like Parallels Desktop (half-price for students) or VMware Fusion (free for personal use). If Windows compatibility is a bonus but not essential, either of those with the Arm version of Windows 11 should work for most apps. However, if Windows compatibility is paramount, your choices are a used Intel-based MacBook Pro or—much as we hate to say it—a PC laptop that runs Windows natively.

• Regardless of which laptop you decide on, you’ll have to pick a processor, amount of memory, and storage capacity:
  

  • Processor: With the 13-inch M1 MacBook Air, you’re limited to the M1 chip with an 8-core CPU and 7-core GPU. The 13-inch M2 and M3 MacBook Air models always have an 8-core CPU, but you can pay $100 to upgrade from an 8-core GPU to a 10-core GPU. The 15-inch M3 MacBook Air always comes with a 10-core GPU. The performance difference isn’t likely noticeable with everyday apps, but for $100, it might be worth upgrading, just in case. The 14-inch MacBook Pro has two M3 Pro options and one M3 Max option; choose between them by weighing likely performance needs against increased costs.

  • Memory: The 13-inch M1 MacBook Air only comes with 8 GB, which is acceptable for most college students. The M2 and M3 MacBook Air models and the M3 models of the 14-inch MacBook Pro offer 16 GB and 24 GB options. We usually recommend 16 GB to reduce the chance that memory becomes a performance-limiting factor, although 24 GB could be helpful in higher-performance situations. With the 14-inch MacBook Pro with M3 Pro or M3 Max, the amount of memory changes with the chip. The M3 Pro comes with 18 GB standard, but you can opt for 36 GB. With the M3 Max, 36 GB is standard, with options to upgrade to 48, 64, 96, or 128 GB.

  • Storage: For all the MacBook Air models, 256 GB is the lowest storage level, and you can upgrade to 2 TB. The 14-inch MacBook Pro starts at 512 GB and offers upgrades up to a whopping 8 TB. Choose the amount of storage based on two considerations: budget (storage gets expensive fast) and anticipated usage (audio and especially video production can consume a lot of space, as can very large numbers of photos, but most other uses don’t). Remember that it’s easy to connect an external Thunderbolt SSD or hard drive to offload large files that don’t always have to be available. Large files can also be kept in cloud-based storage.
    

  For most students, the best choice for a Mac likely to last across four years of college would be the 13-inch or 15-inch M3 MacBook Air with a 10-core GPU, 16 GB of memory, and 512 GB of storage. Although the 15-inch size has a larger screen, it’s also heavier and takes up more space in a backpack, so consider portability when making your final choice. Be sure to budget for AppleCare+, too; it’s almost guaranteed that some mishap will befall a student laptop, and AppleCare+ covers up to two incidents of accidental damage every year. 

  
  
  
  

  We recommend having conversations with your child to find out what they think they’ll need—and be sure to compare against the college’s recommendations—but if you have any questions after that, feel free to contact us. *Prices in USD

The Resilience of macOS: A Smart Business Decision in Light of Recent CrowdStrike Outage

In the fast-paced world of technology, where businesses heavily rely on IT systems for their operations, the importance of robust and reliable security measures cannot be overstated. Recent events have underscored this necessity. The latest CrowdStrike outage, which incapacitated a significant portion of the world’s key IT systems, highlighted the vulnerabilities that many businesses face. However, amidst the chaos, macOS emerged as a resilient alternative, naturally mitigating the issues caused by the outage. Here’s why adopting macOS could have been a smart business decision, particularly in the context of such an IT security crisis.

The CrowdStrike Outage: A Wake-Up Call

CrowdStrike, a leading cybersecurity firm, experienced a significant outage that disrupted its services globally. As many enterprises depend on CrowdStrike for endpoint protection and threat intelligence, the outage resulted in widespread downtime, leaving IT systems vulnerable to potential security threats. This event exposed the dependence of businesses on third-party security solutions and underscored the need for built-in, resilient operating systems.

macOS: A Built-in Fortress

Apple’s macOS is renowned for its integrated security features. Unlike many operating systems that rely heavily on third-party solutions for security, macOS offers a robust suite of built-in security tools that provide comprehensive protection against malware and other cyber threats.

1. XProtect and Gatekeeper: macOS includes XProtect, Apple’s own anti-malware technology, which automatically updates to recognize and neutralize new threats. Gatekeeper further enhances security by ensuring that only trusted software from verified developers runs on the system.

2. System Integrity Protection (SIP): SIP prevents potentially malicious software from modifying critical system files, adding an additional layer of defense.

3. Sandboxing: This technique isolates applications from critical system components and data, minimizing the impact of any potential breaches.

Independence from Third-Party Outages

The recent CrowdStrike outage demonstrated the risk of over-reliance on third-party security solutions. macOS, with its built-in security features, offers a degree of independence from such external disruptions. Businesses utilizing macOS can maintain a higher level of operational continuity even when third-party solutions experience downtime.

The Role of Third-Party Tools

While macOS provides substantial built-in security features, third-party tools still play a crucial role in a comprehensive security strategy. Advanced threat detection, network security, and specialized compliance requirements often necessitate additional solutions. Third-party tools can complement macOS’s native capabilities, providing layered security and addressing specific business needs.

Seamless User Experience and Productivity

macOS is designed to provide a seamless user experience, which is crucial for maintaining productivity during IT disruptions. The intuitive interface, combined with powerful productivity tools like the iWork suite and compatibility with Microsoft Office, ensures that employees can continue working efficiently even when external security services are down.

Regular Security Updates and Patching

Apple is known for its prompt and regular security updates. macOS users benefit from timely patches that address vulnerabilities swiftly. This proactive approach to security management helps mitigate risks and ensures that systems remain secure against emerging threats.

Ecosystem Synergy

For businesses already invested in the Apple ecosystem, using macOS offers additional advantages. The synergy between macOS, iOS, and other Apple devices ensures a unified and secure environment. Features like Continuity, Handoff, and Universal Clipboard streamline workflows, enhancing productivity while maintaining security.

Conclusion: A Strategic Choice

The recent CrowdStrike outage serves as a stark reminder of the vulnerabilities in relying solely on third-party security solutions. In contrast, macOS’s built-in security features, regular updates, and seamless integration within the Apple ecosystem present a compelling case for its adoption. While third-party tools are still necessary for certain advanced security measures, the inherent resilience of macOS provides a robust foundation. By choosing macOS, businesses can achieve a higher level of resilience, ensuring continuity and security even in the face of external disruptions. Thus, embracing macOS could have been, and continues to be, a smart business decision in the ever-evolving landscape of IT security.

Contact Us

For more information or any questions about how macOS can benefit your business, please contact Campfire. Our team of experts is ready to assist you in navigating the complexities of IT security and finding the best solutions for your organization.