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Is your child heading off to college soon? They’ve undoubtedly been using a computer throughout high school, though now is a good time to look at getting them a new one, especially if theirs is old or unreliable, is shared with other family members, or was a school loaner. If you haven’t been keeping up with Apple’s Mac lineup, you might be unsure which model is the best choice.



First, check with the college before buying. Although this is less common than in the past, some college departments have specific requirements based on the software students use in their classes. Generally, these revolve around processor type, amount of RAM, and storage space. Current Macs should meet or exceed all those requirements. More problematic is if the college requires a Windows machine; if that’s the case, see if the requirement is based on specific Windows-only software needs or is just a general desire on the part of the IT staff to maintain a homogeneous support environment. Second, see if the college provides access to educational pricing—most will—to save a few hundred dollars off the prices listed below. Regardless, Apple often has a Back to School offer.



Aim for a laptop over a desktop Mac. Students lead nomadic lives and need to get work done in multiple places on campus, so having to head back to the dorm to use an iMac or Mac mini will be limiting. Plus, they often need to work during breaks, so they need a Mac that’s easy to bring home. A student accustomed to taking notes on an iPad with a keyboard and Apple Pencil might be able to use that in conjunction with a desktop Mac, but most students should get laptops.


In the past, deciding which model was best for a given student was more challenging, but Apple’s move to the speedy and power-efficient M-series chips makes the decision easier. We see three primary scenarios:

  • Most students: Buy Apple’s MacBook Air, Apple’s lightest and least expensive laptop. Within the MacBook Air line, you have four choices. The least expensive is the 13-inch M1 MacBook Air from 2020, which costs $699 exclusively from Walmart. Get it only if budget is paramount. The three remaining choices begin with the 13-inch M2 MacBook Air from 2022, which Apple has kept in the lineup at $999. However, the longest-lasting choice is either the 13-inch or 15-inch M3 MacBook Air introduced in March 2024. The 13-inch model boasts a 13.6-inch screen, faster performance, 24 GB memory ceiling, and up to 2 TB of storage, starting at $1099. Those who want a larger screen should look at the 15-inch M3 MacBook Air, which starts at $1299 and is otherwise nearly identical.

  • Better specs: If performance is more important than price—especially if your student will be working with processor-intensive tasks like video editing—look to the 14-inch MacBook Pro. It features a powerful M3, M3 Pro, or M3 Max chip, and the M3 Pro and M3 Max models can be configured with much more memory. Although its 14.2-inch screen is physically a little smaller than that of the 15-inch MacBook Air, it has a somewhat higher resolution. Its price starts at $1599 but goes up quickly with the M3 Pro and M3 Max chips. (There’s also a 16-inch MacBook Pro, which comes only in M3 Pro and M3 Max configurations and is more than most students need.)

  • Windows compatibility: The only downside of the transition to Apple silicon is that it’s more challenging to run Windows using virtualization software like Parallels Desktop (half-price for students) or VMware Fusion (free for personal use). If Windows compatibility is a bonus but not essential, either of those with the Arm version of Windows 11 should work for most apps. However, if Windows compatibility is paramount, your choices are a used Intel-based MacBook Pro or—much as we hate to say it—a PC laptop that runs Windows natively.

  • Regardless of which laptop you decide on, you’ll have to pick a processor, amount of memory, and storage capacity:

    • Processor: With the 13-inch M1 MacBook Air, you’re limited to the M1 chip with an 8-core CPU and 7-core GPU. The 13-inch M2 and M3 MacBook Air models always have an 8-core CPU, but you can pay $100 to upgrade from an 8-core GPU to a 10-core GPU. The 15-inch M3 MacBook Air always comes with a 10-core GPU. The performance difference isn’t likely noticeable with everyday apps, but for $100, it might be worth upgrading, just in case. The 14-inch MacBook Pro has two M3 Pro options and one M3 Max option; choose between them by weighing likely performance needs against increased costs.

    • Memory: The 13-inch M1 MacBook Air only comes with 8 GB, which is acceptable for most college students. The M2 and M3 MacBook Air models and the M3 models of the 14-inch MacBook Pro offer 16 GB and 24 GB options. We usually recommend 16 GB to reduce the chance that memory becomes a performance-limiting factor, although 24 GB could be helpful in higher-performance situations. With the 14-inch MacBook Pro with M3 Pro or M3 Max, the amount of memory changes with the chip. The M3 Pro comes with 18 GB standard, but you can opt for 36 GB. With the M3 Max, 36 GB is standard, with options to upgrade to 48, 64, 96, or 128 GB.

    • Storage: For all the MacBook Air models, 256 GB is the lowest storage level, and you can upgrade to 2 TB. The 14-inch MacBook Pro starts at 512 GB and offers upgrades up to a whopping 8 TB. Choose the amount of storage based on two considerations: budget (storage gets expensive fast) and anticipated usage (audio and especially video production can consume a lot of space, as can very large numbers of photos, but most other uses don’t). Remember that it’s easy to connect an external Thunderbolt SSD or hard drive to offload large files that don’t always have to be available. Large files can also be kept in cloud-based storage.

    For most students, the best choice for a Mac likely to last across four years of college would be the 13-inch or 15-inch M3 MacBook Air with a 10-core GPU, 16 GB of memory, and 512 GB of storage. Although the 15-inch size has a larger screen, it’s also heavier and takes up more space in a backpack, so consider portability when making your final choice. Be sure to budget for AppleCare+, too; it’s almost guaranteed that some mishap will befall a student laptop, and AppleCare+ covers up to two incidents of accidental damage every year. 



    We recommend having conversations with your child to find out what they think they’ll need—and be sure to compare against the college’s recommendations—but if you have any questions after that, feel free to contact us. *Prices in USD

In the fast-paced world of technology, where businesses heavily rely on IT systems for their operations, the importance of robust and reliable security measures cannot be overstated. Recent events have underscored this necessity. The latest CrowdStrike outage, which incapacitated a significant portion of the world’s key IT systems, highlighted the vulnerabilities that many businesses face. However, amidst the chaos, macOS emerged as a resilient alternative, naturally mitigating the issues caused by the outage. Here’s why adopting macOS could have been a smart business decision, particularly in the context of such an IT security crisis.


The CrowdStrike Outage: A Wake-Up Call


CrowdStrike, a leading cybersecurity firm, experienced a significant outage that disrupted its services globally. As many enterprises depend on CrowdStrike for endpoint protection and threat intelligence, the outage resulted in widespread downtime, leaving IT systems vulnerable to potential security threats. This event exposed the dependence of businesses on third-party security solutions and underscored the need for built-in, resilient operating systems.


macOS: A Built-in Fortress


Apple’s macOS is renowned for its integrated security features. Unlike many operating systems that rely heavily on third-party solutions for security, macOS offers a robust suite of built-in security tools that provide comprehensive protection against malware and other cyber threats.


1. XProtect and Gatekeeper: macOS includes XProtect, Apple’s own anti-malware technology, which automatically updates to recognize and neutralize new threats. Gatekeeper further enhances security by ensuring that only trusted software from verified developers runs on the system.


2. System Integrity Protection (SIP): SIP prevents potentially malicious software from modifying critical system files, adding an additional layer of defense.


3. Sandboxing: This technique isolates applications from critical system components and data, minimizing the impact of any potential breaches.


Independence from Third-Party Outages


The recent CrowdStrike outage demonstrated the risk of over-reliance on third-party security solutions. macOS, with its built-in security features, offers a degree of independence from such external disruptions. Businesses utilizing macOS can maintain a higher level of operational continuity even when third-party solutions experience downtime.


The Role of Third-Party Tools


While macOS provides substantial built-in security features, third-party tools still play a crucial role in a comprehensive security strategy. Advanced threat detection, network security, and specialized compliance requirements often necessitate additional solutions. Third-party tools can complement macOS’s native capabilities, providing layered security and addressing specific business needs.


Seamless User Experience and Productivity


macOS is designed to provide a seamless user experience, which is crucial for maintaining productivity during IT disruptions. The intuitive interface, combined with powerful productivity tools like the iWork suite and compatibility with Microsoft Office, ensures that employees can continue working efficiently even when external security services are down.


Regular Security Updates and Patching


Apple is known for its prompt and regular security updates. macOS users benefit from timely patches that address vulnerabilities swiftly. This proactive approach to security management helps mitigate risks and ensures that systems remain secure against emerging threats.


Ecosystem Synergy


For businesses already invested in the Apple ecosystem, using macOS offers additional advantages. The synergy between macOS, iOS, and other Apple devices ensures a unified and secure environment. Features like Continuity, Handoff, and Universal Clipboard streamline workflows, enhancing productivity while maintaining security.


Conclusion: A Strategic Choice


The recent CrowdStrike outage serves as a stark reminder of the vulnerabilities in relying solely on third-party security solutions. In contrast, macOS’s built-in security features, regular updates, and seamless integration within the Apple ecosystem present a compelling case for its adoption. While third-party tools are still necessary for certain advanced security measures, the inherent resilience of macOS provides a robust foundation. By choosing macOS, businesses can achieve a higher level of resilience, ensuring continuity and security even in the face of external disruptions. Thus, embracing macOS could have been, and continues to be, a smart business decision in the ever-evolving landscape of IT security.


Contact Us

For more information or any questions about how macOS can benefit your business, please contact Campfire. Our team of experts is ready to assist you in navigating the complexities of IT security and finding the best solutions for your organization.


Apple’s Worldwide Developer Conference keynote was a lightning-fast (even in the full 1:44-long video—or try the 3-minute recap) look at what Apple is bringing to the software side of the Apple experience in the next year. Although some past keynotes have introduced hardware like new Macs and the Vision Pro, this year’s keynote stuck to new operating system features before previewing a suite of AI features collected under the umbrella term “Apple Intelligence.” 





Apple previewed a boatload of new features and listed even more on its website. We’ll focus on those we think will make the biggest splash in your Apple experience, but we recommend that you scroll through Apple’s pages for each operating system to see more of what’s coming. Those are linked below, along with basic hardware requirements so you can see if your devices will be eligible to upgrade (not all features will be available on all devices):

  • macOS 15 Sequoia: iMac Pro from 2017, MacBook Pro and Mac mini from 2018 and later, iMac and Mac Pro from 2019 and later, MacBook Air from 2020 and later, and Mac Studio from 2022 and later

  • iOS 18: Second-generation iPhone SE, iPhone XR, and later (same as iOS 17)

  • iPadOS 18: Seventh-generation iPad and later, fifth-generation iPad mini and later, third-generation iPad Air and later (including M2 models), first-generation 11-inch iPad Pro and later, and third-generation 12.9-inch iPad Pro and later, and all M4 iPad Pro models

  • watchOS 11: Second-generation Apple Watch SE, Apple Watch Series 6 and later, and Apple Watch Ultra and later

  • tvOS 18: Apple TV HD (with fewer features), Apple TV 4K

  • visionOS 2: All Vision Pro headsets

Here are a handful of new features we think Apple users will find most interesting. Then we’ll look at Apple Intelligence.


 

Personalize Your iPhone and iPad Home Screen

iOS 18 and iPadOS 18 introduce significantly enhanced Home Screen customization options aimed at letting your creativity shine through. You can leave blank spaces between icons and arrange icons and widgets however you like. Additionally, you can change the size of icons and widgets and apply color tints. 

 

Tile Windows Automatically in Sequoia

macOS has long had a subtle window alignment effect that makes it easy to line up windows, but in macOS 15 Sequoia, when you drag a window to the side of the screen, macOS suggests a tiled position on your desktop, intelligently sizing it for the window’s content. Window tiling makes it easy to put windows side-by-side and fill the screen without wasting space. Keyboard jockeys will appreciate new keyboard shortcuts for window tiling as well. (If you don’t want to wait for Sequoia, numerous utilities offer similar features now, including Amethyst,BetterTouchTool,Magnet,Moom,Rectangle, and Yabai.)

 

Notes and Phone Gain Audio Recording and Transcription

If you find yourself wanting to revisit what was said in a lecture, appointment, or phone call, a pair of upcoming features can boost your recall. The Notes app on all platforms will record audio and create live transcriptions, allowing you to pay attention during a talk rather than furiously taking notes. Plus, the Phone app in iOS 18 will let you record and transcribe a live call—when you start recording, participants are automatically notified so everyone knows it’s happening.


Mirror Your iPhone on Your Mac

If you frequently pull out your iPhone while working on your Mac, you’ll appreciate Sequoia’s new iPhone mirroring feature. It lets you use your Mac’s pointing device and keyboard to interact with all your iPhone apps in a window on your Mac while the iPhone remains locked or in StandBy. Audio from the iPhone plays through your Mac, and you can share data between devices with drag and drop. A related Continuity feature displays iPhone notifications on your Mac—when mirroring your iPhone, clicking those notifications opens the associated iPhone app.


Passwords Breaks Free of Settings

At long last, Apple has given us a dedicated Passwords app in Sequoia, iOS 18, iPadOS 18, and visionOS 2. The company’s password management features have become quite good over the past few years, but they are awkward to access in Settings on the iPhone and iPad and System Settings on the Mac. We don’t anticipate significant feature changes beyond the addition of categories, but the Passwords app should make managing your logins even easier. Passwords still won’t fully match up to the likes of 1Password, but you won’t go wrong with Apple’s built-in solution. Remember that if you use a Web browser other than Safari, you’ll need the iCloud Passwords extension we’ve mentioned previously. You can also share your passwords with a Windows PC using iCloud for Windows.

 

Five More Welcome Features

For more reasons to upgrade once these new operating systems are out and stable, consider the following additional features:


  • Customize Control Center: iOS 18 and iPadOS 18 feature a thoroughly revamped Control Center, accessible with a continuous swipe down on the Home Screen. You can create custom groups of controls—some from third-party apps—with resizing and mixing options.

  • iPad Calculator app and Math Notes: Not only does the iPad finally get a Calculator app, but it also introduces Math Notes. You handwrite an equation with an Apple Pencil, and when you write an equals sign, Calculator solves the equation. Math Notes works with keyboards, too, and you can also find it in the Notes app.

  • Lock and hide iPhone apps: New privacy features in iOS 18 and iPadOS 18 let you lock apps with Face ID or Touch ID so the friend who’s scrolling through your vacation photos can’t also read your journal. You can also move apps to a hidden folder in the App Library that can’t be opened without biometric authentication.

  • More tapbacks: In Messages, when you want to use a tapback to acknowledge a message without typing out a reply, you’ll be able to use any emoji or sticker, or a new AI-powered Genmoji.

  • Vitals app collects overnight data: When you wear your Apple Watch to sleep, a new Vitals app in watchOS 11 collects and displays your overnight health metrics on your wrist, including heart rate, respiratory rate, temperature, blood oxygen, and sleep duration. It might help you rest up to fight off that cold that’s going around.

Apple usually releases its new operating systems in September or October; we’ll write more about them as we get closer. Generally speaking, it’s OK to upgrade to everything but macOS shortly after release; with macOS, we recommend caution to ensure your existing apps and workflows won’t be impacted.


Apple Intelligence

Apple devoted a large chunk of the keynote to introducing Apple Intelligence, a collection of AI-powered features coming to the Apple ecosystem over the next year. These features will enable your iPhone, iPad, and Mac to understand language and create both text and images, plus take actions aimed at simplifying your interactions with apps. What sets Apple Intelligence apart from AI efforts from other companies is its focus on—and understanding of—your personal context. Apple Intelligence will know about your contacts, schedule, email, messages, photos, and much more.


The most significant use of Apple Intelligence will come with Siri, which will let us speak more naturally and understand what we mean if we make mistakes. We’ve trained ourselves to say only things Siri is likely to be able to handle, but that won’t be necessary when Siri gains Apple Intelligence capabilities. You’ll be able to search for photos of your child holding a fishing rod, for instance, or ask Siri to find something when you can’t remember if it was in Mail or Messages. Siri will also gain context awareness, so you can ask what the weather will be like at the beach tomorrow, and if the response is good enough, have it schedule a trip there. Siri will even know a lot more about your Apple devices and can help you use them. For the most part, though, Siri won’t have global knowledge. If Siri can’t answer your query directly, it will offer to send it to ChatGPT for free.


Apple Intelligence also includes writing tools, but unlike ChatGPT, it’s not aimed at creating text from scratch. Instead, it can rewrite text you’ve written to help you fine-tune the wording or adjust the tone to be more appropriate. It can also proofread text, helping you with grammar, word choice, and sentence structure (if you need this now, check ou tGrammarly). Even when Apple Intelligence does create text, such as the Smart Reply feature coming to Mail, it asks you questions to guide its response.


Text summarization powered by Apple Intelligence shows up repeatedly. In Notes, you’ll be able to summarize a transcription. If you save a long article to Safari’s Reader, it can provide a table of contents and summary. In Mail, instead of the first few sentences appearing in the message list, you’ll get a short summary. Apple Intelligence can even prioritize and summarize notifications.


Unsurprisingly, Apple Intelligence lets you create and edit images, but it’s a far cry from the AI artbots that let you create photo-realistic images. Instead, Apple Intelligence lets you create custom emoji, called Genmoji, which let you express yourself graphically in ways that standard emoji can’t support. Image Playground lets you create images for inclusion in conversations and documents, but it limits you to three styles: Sketch, Illustration, and Paint. Apple doesn’t want anyone making deepfakes with Apple Intelligence. A new Image Wand feature in Notes even turns your rough sketches into polished images.


Apple took great pains to emphasize the privacy aspects of Apple Intelligence. Most Apple Intelligence tasks will take place entirely on your device, hence the need for powerful Apple silicon chips with their Neural Engines and Secure Enclaves. Some tasks require more processing power; to handle those, Apple has developed a highly secure system called Private Cloud Compute. It relies on Apple silicon servers, transfers only the data necessary to the task, and stores nothing. 


Apple Intelligence features will start arriving in the fall and continue to roll out in feature-release updates over the next 6–8 months. They will run only on the iPhone 15 Pro, iPhone 15 Pro Max, and iPads and Macs with M1 or later chips. Intel-based Macs and less-powerful iPads and iPhones need not apply. Apple Intelligence will also require Siri and the device language to be set to US English in the early releases, with other languages to follow.


Overall, Apple appears to have put a great deal of thought and effort into integrating AI into the Apple experience in focused, helpful ways that offer new capabilities while preserving user privacy. We won’t know how well these features will work until they ship, but we look forward to seeing how they can improve interactions with our Apple devices.

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